Here at Pricefx, as a leading cloud-native pricing software company with AI optimization among our offerings and customer satisfaction as a core value, we’d like to challenge ourselves to take part in that conversation. ![]() ![]() What are the ethics of dynamic pricing, and can anything be done to move towards a more ethical dynamic pricing strategy? As dynamic pricing, the practice of adjusting prices in real time, becomes prevalent, a discussion of its fairness to consumers is more critical than ever.
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